February 3, 2012 – 7:00 pm
With consecutive quarterly growth in both print and digital advertising sales, The Atlantic has emerged as a vanguard in an industry harassed by declining ad revenues and falling circulations. And the credit, its executives say, belongs to the ‘digital first’ strategy it embraced four years ago.
Inside The Atlantic: How One Magazine Got Profitable by Going [...]
January 18, 2012 – 8:00 pm
As it happens, designing Future Interfaces For The Future used to be the author’s line of work. He had the opportunity to design with real working prototypes, not green screens and After Effects, so there certainly are some interactions in the video which he is a little skeptical of, given that he has actually tried [...]
January 3, 2012 – 8:23 pm
Deep-Dive™ is the name of a technique used to rapidly immerse a group or team into a situation for problem solving or idea creation. This approach is often used for brainstorming product or process development.
Originally developed by the IDEO group (a learning design company) for rapid product development, the Deep-Dive technique is now widely and [...]
December 14, 2011 – 7:25 pm
Being a consultant with experience in both traditional marketing research and user experience and usability gives the author a unique perspective on a broad range of issues relating to customer experience. Not only does he have a good idea of what the other discipline does, he is also a practitioner of the other discipline.
However, [...]
November 14, 2011 – 5:23 pm
Many organizations are finding that leveraging the full suite of capabilities SharePoint offers requires introduction of a new requirement – that of dealing with, managing and exploiting taxonomies. Of course taxonomies are not new, but there is some confusion about where managed metadata services and the term store end and true taxonomy management begins. [...]
November 6, 2011 – 5:33 pm
The author presents a round up of 10 of the leading social business scores, indices and levels designed to help brands and organisations assess their social ability and achievements.
Social Brand Index
Vitrue Social Media Index
YourSocialMediaScore
Klout Score
PeerIndex Score
Social Media Reputation (SMR)
Social Business Index
Social Spam Index
TweetLevel
Social Business Maturity Level
The 10 best social business metrics for brands
October 31, 2011 – 5:16 pm
The Social Brands 100 was compiled over a period of three months with the contribution of an external panel of social experts drawn from business, academia, media and communications, and Brandwatch, the social media analytics data provider.
The top 100 social brands
October 1, 2011 – 5:59 pm
Sketchnote Army is dedicated to finding and showcasing sketchnotes and sketchnoters from around the world- from events, conferences, workshops or wherever sketchnotes are captured or created. If you want your sketchnotes to be featured there, you can send your sketchnotes URL and info to the webmaster.
Sketchnote Army
September 26, 2011 – 9:30 pm
Sometimes when we have a poor interview, we blame the person we’ve interviewed. Regardless of the situation, you may be tempted to label a participant unengaged, inappropriate, inarticulate, or worse. But there is one constant in all of these different interview scenarios: you.
Bad interviews can result in missing data, incomplete detail, misleading results, partial insights, [...]
September 19, 2011 – 9:24 pm
Despite our best efforts to prepare for and run an interview smoothly, there are often challenges that crop up in the heat of the moment. Ideally, our interviewees are cooperative, well motivated, eloquent, knowledgeable, truthful, consistent, concise, precise, and coherent, states Steinar Kvale in his book InterViews: An Introduction to Qualitative Research Interviewing. However, like [...]