Author Archives: admin

The Full Stack Design System

UI methodologies like Atomic Design bring logic and structure to individual screens. Now it’s time to extend that thinking to every aspect of your product. 50 years ago graphic designers figured out that it’s a good idea to come up with some shared underlying rules when designing a bunch of related things. Digital product designers […]

Atomic Web Design

Atomic design is methodology for creating design systems. It provides a clear methodology for crafting design systems. Clients and team members are able to better appreciate the concept of design systems by actually seeing the steps laid out in front of them. Atomic design gives us the ability to traverse from abstract to concrete. Because of […]

Building a Visual Language- Behind the Scenes of Airbnb’s New Design system

Working in software development and design, we are often required to ship one-off solutions. Sometimes we’re working within time constraints and sometimes we just haven’t yet agreed upon a path forward. These one-off solutions aren’t inherently bad, but if they aren’t built upon a solid foundation, we eventually find ourselves having to pay back accrued […]

User Experience (UX)

The ISO definition for User Experience A person’s perceptions and responses that result from the use or anticipated use of a product, system or service. Source: ISO 9241-210:2009, Ergonomics of human system interaction – Part 210: Human-centred design for interactive systems, formerly known as 13407) Nielsen Norman Group’s defintion for User Experience “User experience” encompasses […]


What is Ergonomics? Ergonomics (or Human Factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance. Ergonomists contribute to the design and evaluation of […]

Post-Study System Usability Questionnaire (PSSUQ)

PSSUQ stand for ‘Post-Study System Usability Questionnaire’. What is the PSSUQ? The Post-Study System Usability Questionnaire (PSSUQ) is a research instrument that was developed for use in scenario-based usability evaluation at IBM. PSSUQ consists of 19 items aimed to address the following five system usability characteristics: quick completion of work, ease of learning, high-quality documentation […]

Human Factors

What is Human Factors? The terms human factors and ergonomics are closely associated with engineering psychology, the study of human performance in the operation of systems. Human factors psychologists and engineers are concerned with anything that affects the performance of system operators—whether hardware, software, or liveware. They are involved both in the study and application […]

Context of Use

What is Context of Use? Designing for usability involves establishing user requirements for a new system or product, developing design solutions, prototyping the system and the user interface, and testing it with representative users. However, before any usability design or evaluation activity can begin, it is necessary to understand the Context of use for the […]

Google’s Unwritten Rule for Team Collaboration

Google launched Project Aristotle, an internal research project studying Google teams to discover why some were superior collaborators. Google has a known penchant for quantifying everything. Project Aristotle expected to find something quantifiable, like the optimal team size or the most productive structure for group meetings. But Project Aristotle hit the ultimate irony: the key […]

How Accurate are UX Metrics From Online Panels

Online panels are a major source of participants for both market research and UX research studies. This article looks at the accuracy and variability of estimates from online panels and offers takeaways such as: UX metric estimates vary, but not as much as expected How precise do you need to be? For some studies, a […]