Sony Shines Spotlight on Real People in New TV Campaign. TOKYO — Sony Electronics today launched a major television commercial starring actual customers. These are everyday people who use Sony products. They share genuine experiences. The ad focuses on real moments. It avoids scripted performances. This approach aims for authenticity. Viewers see families enjoying movies
Sony announced a new technology designed for real-time spoken language translation. This system aims to break down communication barriers instantly during conversations. It works using specialized hardware and advanced software developed by Sony engineers. (Sony’s New Technology for Real-Time Language Translation) The technology translates speech between people speaking different languages almost immediately. Users hear the
Sony announced new digital broadcasting equipment designed for television stations. This equipment helps stations create and manage their video content more effectively. The goal is to make operations smoother and more flexible for broadcasters. (Sony’s New Digital Broadcasting Equipment for Stations) Key products include updates to Sony’s HDC camera series. These cameras capture high-quality video.
Sony licenses its premium audio technology to major car manufacturers. This move brings Sony’s high-quality sound experience directly into vehicles worldwide. Leading automakers now integrate Sony’s 360 Reality Audio technology into their new car models. Drivers and passengers gain access to immersive, theater-like sound on the road. (Sony’s Audio Technology Licensed to Car Manufacturers) The
Sony and Fjällräven announced a new partnership today. This collaboration focuses on developing augmented reality technology specifically for camping. The goal is to make outdoor adventures easier and more enjoyable using AR. Both companies bring unique expertise to the project. Sony provides its advanced AR hardware and software capabilities. Fjällräven contributes deep knowledge of outdoor
Sony announced new AI tools for practicing calligraphy today. The tools help people learn traditional Japanese writing. They are part of the company’s effort to use technology for culture. (Sony launches AI calligraphy practice tools) The software uses artificial intelligence. It analyzes a user’s brush strokes in real time. It gives immediate feedback on technique.
TOKYO, [Date] — Sony Group Corporation announced a price reduction for its IER-Z1R flagship in-ear headphones. The high-end earbuds now offer premium sound quality at a more accessible cost. Designed for audiophiles, the IER-Z1R combines advanced engineering with durable materials. (Sony Ier-Z1r Flagship Earbuds Are Reduced In , With Hi-Res Sound Quality) The IER-Z1R features
Sony Launches AI Swing Suggestions to Improve Golf Performance. Tokyo, Japan – [Date]. Sony introduced a new tool called AI Swing Suggestions today. The tool uses artificial intelligence to help golfers analyze and improve their swings. It provides instant feedback and personalized tips through a mobile app. The company said the tool aims to make
Sony Group Corporation and Louis Vuitton announced a partnership to launch a digital collection combining technology and luxury design. The collaboration aims to create exclusive digital items linked to Louis Vuitton’s products. These items will be stored on Sony’s blockchain platform. The project seeks to connect physical luxury goods with digital ownership. (Sony Cooperates With