Sony has launched a new music analytics platform for radio stations. The platform is called Sony Music Insights. It gives radio broadcasters real-time data about what listeners like. This includes song popularity, audience demographics, and listening habits. Stations can use this information to make better programming choices.

(Sony’s Music Analytics Platform for Radio Stations Launches)

The system pulls data from multiple sources. These include streaming services, social media, and on-air play logs. It then organizes the data into easy-to-read reports. Radio teams can see which tracks are trending in their area. They can also compare local tastes with national trends.

Sony built the platform with input from radio professionals. The goal was to create a tool that fits smoothly into daily workflows. Users do not need technical training to understand the reports. The interface is simple and updates automatically throughout the day.

Early users say the platform helps them respond faster to listener preferences. One station manager reported higher audience engagement after using the insights to adjust their playlist. Another noted improved ad targeting based on listener profiles.

The service is now available to radio stations across the United States. Sony plans to expand access to other regions later this year. Pricing is based on station size and usage level. Support and onboarding are included for all new customers.

(Sony’s Music Analytics Platform for Radio Stations Launches)

Sony says this launch is part of its broader effort to support the audio industry with smart tools. The company believes better data leads to better content. That benefits both broadcasters and their audiences.