Sony and Fjällräven announced a new partnership today. This collaboration focuses on developing augmented reality technology specifically for camping. The goal is to make outdoor adventures easier and more enjoyable using AR. Both companies bring unique expertise to the project. Sony provides its advanced AR hardware and software capabilities. Fjällräven contributes deep knowledge of outdoor
Intangible Cultural Heritage Paper-Cutting Art Embraces AR Technology for Interactive Engagement. Traditional Chinese paper-cutting art, recognized by UNESCO as an intangible cultural heritage, has entered a new era of innovation. A recent initiative combines augmented reality (AR) special effects with paper-cutting exhibitions, allowing audiences to interact with the ancient craft in real time. The project,
Instagram Tests “AR Test Drive” Car Advertising Feature. Meta’s Instagram is testing a new augmented reality (AR) tool for car ads. The feature lets users view and interact with 3D car models in their own surroundings using smartphone cameras. This test aims to offer a more immersive way for users to explore vehicles before buying.