Instagram Tests “AR Test Drive” Car Advertising Feature. Meta’s Instagram is testing a new augmented reality (AR) tool for car ads. The feature lets users view and interact with 3D car models in their own surroundings using smartphone cameras. This test aims to offer a more immersive way for users to explore vehicles before buying.
(Instagram Tests “Ar Test Drive” Car Advertising Feature)
The tool works by scanning the user’s environment. Users can place a virtual car model in their driveway, parking lot, or street. They can walk around the model, open doors, change colors, and see interior details. Instagram hopes this will help car brands showcase products more effectively.
Meta confirmed the test is in early stages. A small group of car companies and users are trying it. Feedback will decide if the feature rolls out widely. The idea came from rising demand for AR in online shopping. Meta believes AR ads could change how people shop for big-ticket items like cars.
Car brands involved in the test see potential. One spokesperson said AR helps buyers visualize products without visiting a dealership. This could save time for customers and reduce costs for companies. Instagram’s global reach also lets brands connect with younger audiences who prefer digital interactions.
The AR Test Drive feature uses existing camera tech. No special hardware is needed. Users open an ad, tap the AR option, and point their phone at a flat surface. The car model appears instantly. Instagram plans to add more customization options later, like comparing multiple models side by side.
Privacy concerns are addressed. Meta states the feature does not store images or videos of users’ environments. Data from AR sessions is anonymized and used only to improve the tool.
Industry experts say AR advertising could grow fast. Social media platforms are investing heavily in immersive tech to keep users engaged. Instagram’s move follows similar tests by TikTok and Snapchat. Car companies are eager to adopt new methods as online shopping becomes normal.
(Instagram Tests “Ar Test Drive” Car Advertising Feature)
The test is active in select markets. Meta has not shared a timeline for a full launch. Success depends on user engagement and technical performance. If popular, AR Test Drive might expand to other product categories like furniture or electronics.