Google is expanding its retail media efforts with new AI-powered shopping ad formats. These tools aim to help brands connect with shoppers more effectively across Google’s platforms. The company says the new formats use artificial intelligence to show relevant products at the right time. This includes ads that appear in search results, on YouTube, and across other Google services.

(Google’s Retail Media Ambitions Grow Through AI Native Shopping Ad Formats.)

Retailers and brands can now use these native shopping ads to highlight products directly where people browse or watch videos. Google states the AI system learns from user behavior to match products with likely buyers. This means ads become more personalized without sharing personal data. The system works by understanding broad interests and shopping patterns.

The move comes as more companies look to reach customers through digital channels. Retail media networks have grown quickly in recent years. Google wants to offer a strong alternative to platforms like Amazon and Walmart Connect. Its scale and reach give it an edge in this space. Millions of people use Google Search and YouTube every day.

Early tests show promising results. Brands using the new ad formats reported higher click-through rates and better return on ad spend. Google says setup is simple. Advertisers upload product feeds and set budgets. The AI handles the rest, including placement and timing. This reduces the need for manual optimization.

(Google’s Retail Media Ambitions Grow Through AI Native Shopping Ad Formats.)

Google also updated its reporting tools. Advertisers can now see how their shopping ads perform across different surfaces. This helps them understand what works and adjust quickly. The company plans to add more features in the coming months. These will include deeper insights and expanded inventory options.