Tech giants face new scrutiny over self-preferencing tactics. Companies like Apple and Google are under the microscope. Regulators worry these firms unfairly boost their own products. They use their powerful platforms to gain an edge. This happens across app stores, search results, and online marketplaces.

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For example, a company might place its app higher in search results. It might charge rivals more to use its app store. Sometimes it limits how rivals can operate on its platform. This behavior can hurt smaller competitors. Consumers might see fewer choices. Prices could potentially rise because competition weakens.

European regulators are taking strong action. The European Commission launched investigations. They focus on how big tech favors its own services. New laws like the Digital Markets Act specifically target this issue. The goal is to create fairer digital markets. Companies breaking these rules face huge fines.

Big tech firms defend their practices. They argue integration improves user experience. They say their platforms offer convenience and security. However, regulators remain unconvinced. They see potential harm to innovation and fair play. Investigations continue in Europe and elsewhere. Lawmakers debate similar rules globally.

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The outcome could reshape the online world. Companies might need to change how they operate significantly. This could affect how users find apps, shop online, or access information. The focus stays on ensuring platforms treat all businesses equally. Regulators demand proof that self-preferencing stops.