Google has launched a new tool called the Perspective Filter for online reviews. This feature uses artificial intelligence to help users spot reviews that may be biased or unhelpful. It is now available on Google Maps and will roll out more widely in the coming weeks.

(Google’s “Perspective Filter” for Reviews)

The filter works by analyzing the language in reviews. It looks for signs of anger, sarcasm, or overly emotional wording. If a review seems extreme or unfair, the tool flags it so readers can decide whether to trust it. Google says this helps people get a clearer picture of what others truly think about a place.

Many users have complained about fake or misleading reviews in the past. Some businesses even post fake praise or attack rivals with negative comments. The Perspective Filter aims to reduce the impact of these dishonest posts. It does not delete any reviews. Instead, it gives users more context when they read them.

Google tested the filter with a small group of users earlier this year. Feedback showed that people felt more confident in their choices after using it. The company also worked with experts in language and ethics to make sure the system is fair. It avoids targeting specific groups or viewpoints.

(Google’s “Perspective Filter” for Reviews)

The tool is part of Google’s larger effort to improve online trust. Reviews play a big role in how people choose restaurants, shops, and services. By highlighting more balanced opinions, Google hopes to make those decisions easier. The Perspective Filter updates automatically as new reviews come in. Users do not need to turn it on—it works in the background.