Facebook Updates Rules for Lottery Ads

(Facebook Updates Its Policy on Lottery Ads)

Facebook announced changes to its advertising policies concerning lottery promotions. The platform now allows ads from licensed lottery operators in more countries. This decision comes after extensive review and user feedback. Facebook aims to balance business opportunities with user safety.

Previously, Facebook banned most lottery ads globally. The old rules were strict. Many legitimate operators found it hard to advertise. The new policy targets specific regions where online lotteries are legal and regulated. Operators must prove they hold valid licenses. Facebook will check these licenses carefully.

The update focuses on preventing scams. Fake lottery ads trick people into sending money or personal details. These scams cause real harm. The stricter verification process aims to stop bad actors. Only approved operators can run these ads now. Facebook wants users to see only trustworthy promotions.

Advertisers must follow strict guidelines. Ads cannot target minors. Ads must clearly state the risks of gambling. Ads must not make winning seem guaranteed. Facebook will enforce these rules. Ads breaking the rules will be removed quickly. Repeat offenders may lose advertising privileges.

(Facebook Updates Its Policy on Lottery Ads)

The policy changes take effect immediately. Advertisers must apply for permission through Facebook’s ad platform. Facebook will review each application. The company believes this approach supports legal businesses. It also protects users from deceptive practices. Facebook monitors ad performance and user reports. Policy adjustments may follow based on this data.