Google launched a new online tool designed specifically for nonprofit groups. This tool helps charities collect donations directly through their websites. It simplifies the online fundraising process significantly. Nonprofits often struggle with complicated payment systems. Google’s tool aims to fix that problem.

(Google’s New Tool Helps Nonprofits Raise Funds Online)

The new feature integrates smoothly with Google services many organizations already use. It allows charities to set up donation buttons quickly. These buttons appear on their own websites. Donors can contribute using major credit cards or Google Pay. The system handles the payment processing securely. It also manages donor information safely.

Google states this service is free for eligible nonprofits. There are no extra processing fees charged to the charities. This means more money goes directly to the cause. Small nonprofits especially benefit from this cost saving. They operate on very tight budgets usually.

Nonprofit leaders expressed immediate enthusiasm. “This removes a huge barrier for us,” said Maria Chen, director of a local food bank. “We needed an easy, affordable way to accept donations online. Now we have it. We can focus more on our mission and less on tech headaches.”

(Google’s New Tool Helps Nonprofits Raise Funds Online)

The tool includes basic reporting features too. Organizations can track donations as they come in. They see donor totals and campaign progress easily. This data helps them understand what works best. Google plans to add more features based on user feedback soon. The company sees supporting nonprofits as part of its core mission. This tool provides practical help where it’s needed most. Charities can start using it immediately. They sign up through the Google for Nonprofits program.