Samsung Pay users now have a new way to buy gift cards directly. Samsung announced the launch of its Gift Card Marketplace. This feature is built right into the Samsung Pay app. People can purchase digital gift cards for many popular stores and services. They do not need to leave the app to buy them.

(Samsung’s New “Samsung Pay” Gift Card Marketplace)

The marketplace offers gift cards from big brands. Users can find cards for places like Amazon, Target, Uber, and Starbucks. Many other major retailers are also part of this new service. Buying a gift card is simple. People choose the brand they want. They pick the amount. They complete the purchase using their saved payment methods in Samsung Pay. The digital gift card shows up in the app immediately.

This new feature makes giving gifts easier. It also helps users spend their money. People can buy gift cards for themselves too. They can use them just like cash at the chosen stores. Samsung believes this adds more value to Samsung Pay. The company wants its mobile payment service to be more useful everyday.

(Samsung’s New “Samsung Pay” Gift Card Marketplace)

Samsung partnered with major gift card providers. These partners include big names like InComm Payments and CashStar. This ensures a wide selection of brands. Samsung says more retailers will join the marketplace soon. The goal is to offer customers more choices and flexibility. Samsung Pay is available on many Samsung phones and watches. The gift card marketplace is part of a recent app update. Users need the latest version to access it. This move shows Samsung’s focus on expanding mobile payment options. Other payment apps offer similar features. Samsung wants to compete strongly in this space. The company sees digital gift cards as a growing market.