Tag Archives: personas

Goal-Directed Design: An Interview with Kim Goodwin

July 19, 2009 – 8:38 pm

Cooper created an interaction design methodology known as Goal-Directed Design. Their methodology identifies the goals and behaviors of users and directly translates them into the design. UIE’s Christine Perfetti recently had the chance to talk with Kim Goodwin , VP Design & General Manager at Cooper (www.cooper.com), about Goal-Directed Design and personas.
Goal-Directed Design: An [...]

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The Power of Personas

April 7, 2009 – 6:01 pm

If you are designing a UI, you should consider creating personas to guide you. Personas are one of the basic tools of User Experience (UX) design. A persona is a description of a fictional person representing a user segment of the software you are developing. Of course, the word “fictional” applies to the person not [...]

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Persona Templates

March 11, 2009 – 5:36 pm

Source file templates for presenting personas. The main file is an InDesign (INDD) file and the visual chart is in Illustrator file. Other few versions, including PDF, CS3 and CS4.
Persona Templates.

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