Tag Archives: Eye tracking

What You Need to Know About Eye Tracking

May 19, 2010 – 9:38 pm

When you see a heatmap for the first time, you are probably so busy saying “wow!” that you forget to critically evaluate what you are seeing. It’s easy to feel intimidated. The technology involved is phenomenal. But this doesn’t mean all research done on an eye tracker is infallible– far from it. This talk is [...]

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Hotspots and Hyperlinks: Using Eye-tracking to Supplement Usability Testing

March 18, 2009 – 6:20 pm

Summary
This article discusses how eye-tracking can be used to supplement traditional usability test measures. User performance on two usability tasks with three e-commerce websites is described. Results show that eye-tracking data can be used to better understand how users initiate a search for a targeted link or web object. Frequency, duration and order of visual [...]

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Eye Tracking Studies- More than meets the eye

February 20, 2009 – 7:48 pm

Eye Tracking Studies- More than meets the eye

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