September 20, 2009 – 5:57 pm
The following gear is Jan Chip Chase’s personal recommendation for someone wanting to put together a field research starter kit. It’s not comprehensive, it won’t all be right for you, but it’s the gear that has stood up to the rigors of the field and has delivered time after time.
His list covers:
Luggage
Camera Kit (Nikon)
Camera [...]
February 28, 2009 – 6:55 am
Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself. The ethnographic work at my company, Intel, and other firms now informs functions such as strategy and long-range planning.
Ethnographic Research: A Key to Strategy