Tag Archives: e-commerce

Hotspots and Hyperlinks: Using Eye-tracking to Supplement Usability Testing

March 18, 2009 – 6:20 pm

Summary
This article discusses how eye-tracking can be used to supplement traditional usability test measures. User performance on two usability tasks with three e-commerce websites is described. Results show that eye-tracking data can be used to better understand how users initiate a search for a targeted link or web object. Frequency, duration and order of visual [...]

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