Tag Archives: cultural

The Washing Machine That Ate My Sari—Mistakes in Cross-Cultural Design

The rise of emerging markets has fundamentally altered the global marketplace. Actually, it has created a global marketplace, a vast, wired network of manufacturers, programmers, and designers who can be anywhere. But consumers and users are always local. And when it comes to developing successful products and services for these users, there is an almost [...]

Cultural Dimensions by Geert Hofstede

Geert Hofstede’s research provides insights into other cultures to help you be more effective when interacting with people in other countries. If understood and applied properly, this information should reduce your level of frustration, anxiety, and concern.
Geert Hofstede Cultural Dimensions.