Tag Archives: cross cultural

The Washing Machine That Ate My Sari—Mistakes in Cross-Cultural Design

August 28, 2009 – 10:34 pm

The rise of emerging markets has fundamentally altered the global marketplace. Actually, it has created a global marketplace, a vast, wired network of manufacturers, programmers, and designers who can be anywhere. But consumers and users are always local. And when it comes to developing successful products and services for these users, there is an almost [...]

By admin | Posted in User Research | Also tagged | Comments (0)

Influence of Cultural Background on Non-verbal Communication in a Usability Testing Situation

May 31, 2009 – 11:49 pm

Designers are continuously engaged in elicitation of user data, prior to new product conceptualisation, as well as during the testing of prototypes. When such user data collection happens across different cultures, data is often collected and analysed ignoring the rich qualitative cues embedded in non-verbal communications such as gestures.
In cross-cultural situations, gestures can yield [...]

By admin | Posted in Usability Engineering | Also tagged | Comments (0)

Cultural Dimensions by Geert Hofstede

March 12, 2009 – 4:48 pm

Geert Hofstede’s research provides insights into other cultures to help you be more effective when interacting with people in other countries. If understood and applied properly, this information should reduce your level of frustration, anxiety, and concern.
Geert Hofstede Cultural Dimensions.

By admin | Posted in Human Factors, Psychology | Also tagged , | Comments (0)