The key components of Web Analytics as defined by Avinash Kaushik of Web 2.0 are:
Clickstream- The What
Multiple Outcome Analysis- The How Much
Experimentation & Testing- The Why
Voice of Customer- The Why
Competitive Intelligence- The What Else
Insights- The Gold!
Web Analytics 2.0
Title & Author
Web Analytics: An Hour a Day by Avinash Kaushik
Description
Web Analytics: An Hour A Day is the first book by Avinash Kaushik, Analytics Evangelist for Google, is an expert in web analytics and the author of the top rated blog Occam’s Razor. An in the trenches practitioner of web analytics, he provides a unique [...]