Tag Archives: Avinash Kaushik

The key components of Web Analytics 2.0

The key components of Web Analytics as defined by Avinash Kaushik of Web 2.0 are: Clickstream- The What Multiple Outcome Analysis- The How Much Experimentation & Testing- The Why Voice of Customer- The Why Competitive Intelligence- The What Else Insights- The Gold! Web Analytics 2.0

Web Analytics: An Hour a Day by Avinash Kaushik

Title & Author Web Analytics: An Hour a Day by Avinash Kaushik Description Web Analytics: An Hour A Day is the first book by Avinash Kaushik, Analytics Evangelist for Google, is an expert in web analytics and the author of the top rated blog Occam’s Razor. An in the trenches practitioner of web analytics, he […]