A Customer Journey Map (CJM) is a very helpful tool that represents the whole interaction with a product or service in a transparent manner. It clearly points out the strengths and weaknesses of each stage of the interaction – particularly those that affect the user experience. In addition to this, Customer Journey Maps also show the possibilities for improvement.
However, Customer Journey mapping is a very resource-consuming process. In this article the author introduces to you the approach they took for one of their clients. The technique that we applied allowed them to quickly create a Customer Journey Map in a quick and cost-effective manner.
Customer Journey Maps – A ‘Quick And Dirty’ Technique To Create Them