Links on Statistics

The Making Data Meaningful Guides

The Making Data Meaningful guides are intended as a practical tool to help managers, statisticians and media relations officers in statistical organizations use text, tables, charts, maps and other devices to bring statistics to life for non-statisticians.

Part 1: A guide to writing stories about numbers
The first guide provides guidelines and examples on the use of effective writing techniques to make data meaningful.

Part 2: A guide to presenting statistics
The second guide provides guidelines and examples on preparing effective tables, charts and maps, and using other forms of visualizations to make data meaningful. It also offers advice on how to avoid bad or misleading visual presentations.

Part 3: A guide to communicating with the media
The third guide aims to help producers of statistics find the best way to get their message across and to communicate effectively with the media. It contains suggestions, guidelines and examples.

The making data meaningful guides

A Collection of Social Network Stats for 2009 and 2008

A very useful collection of stats by Jeremiah Owyang.

A Collection of Social Network Stats for 2009

Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008

Russia has World’s Most Engaged Social Networking Audience

On July 2, 2009, comScore released a study of the social networking category in Russia, based on data from the comScore World Metrix audience measurement service. The study found Russia to have the world’s most engaged social networking audience, with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month.

Top 20 Highest Engagement Social Networking Country Audiences*

Ranked by Average Hours per Visitor*

May 2009

Total Worldwide, Age 15+ - Home & Work Locations

Source: comScore World Metrix

Country Average Hours per Visitor Average Pages per Visitor
World-Wide 3.7 525
Russia 6.6 1,307
Brazil 6.3 1,220
Canada 5.6 649
Puerto Rico 5.3 587
Spain 5.3 968
Finland 4.7 919
United Kingdom 4.6 487
Germany 4.5 793
United States 4.2 477
Colombia 4.1 473
Mexico 4.0 488
Chile 4.0 418
Ireland 3.8 462
Turkey 3.7 427
Venezuela 3.7 454
France 3.6 526
Australia 3.4 374
New Zealand 3.4 386
Switzerland 3.2 430
Italy 3.2 39

*Out of the 38 individual countries currently reported on by comScore around the world.
**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Vkontakte.ru Ranks as Most Popular Social Networking Site in Russia with 14 Million Visitors.

A Selection of Leading Social Networking Sites

Ranked by Total Unique Visitors (000)*

May 2009

Total Russia, Age 15+ Home & Work Locations

Source: comScore World Metrix

Property Total Unique Visitors (000) % Reach of Total Online Population
Total Russian Internet Audience 31,907 100%
Social Networking 18,877 59%
Vkontakte.ru 14,310 45%
Odnoklassniki.ru 7,750 24%
Mail.Ru - My World 6,321 20%
Fotostrana.ru 1,624 5%
Privet.ru 942 3%
Moikrug.ru 839 3%
Facebook.com 616 2%
Steamcommunity.com 433 1%
MySpace Sites 371 1%
Vkrugudruzei.ru 214 1%

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Russia has World’s Most Engaged Social Networking Audience

Facebook Ranks as Top Social Networking Site in the Majority of European Countries

On April 15, 2009, comScore released an analysis of Facebook’s growth in Europe during the past year. As the popular social networking site has increasingly focused its attention on global expansion and increased penetration across countries and regions, the site has catapulted to the #6 ranked Web property worldwide with 275 million visitors in February, a 175-percent increase versus year ago. One of the global regions that best illustrates Facebook’s growth is Europe, where the site has seen a 314-percent increase to nearly 100 million visitors.

Facebook Growth in Europe

February 2009 vs. February 2008

Total Europe, Age 15+ - Home and Work Locations

Source: comScore World Metrix
Facebook.com Unique Visitors (000)
Feb-08 Feb-09 Percent Change Rank in Social Networking Category in Feb-09
Europe 24,118 99,776 314% 1
United Kingdom 12,957 22,656 75% 1
France 2,217 13,698 518% 1
Turkey* N/A 12,377 N/A 1
Italy 382 10,764 2721% 1
Spain 515 5,662 999% 1
Germany 680 3,433 405% 4
Belgium 327 2,308 607% 1
Sweden 1,211 2,298 90% 1
Denmark 533 2,022 279% 1
Switzerland 282 1,690 499% 1
Norway 819 1,479 81% 1
Finland 555 1,341 142% 1
Netherlands 236 1,031 337% 2
Austria 112 663 491% 2
Ireland 203 512 153% 2
Russia 117 478 309% 7
Portugal 72 193 169% 3

*Turkey is a newly reported individual country in comScore World Metrix; year ago data not available

The only countries in which Facebook does not hold the #1 or #2 position in the social networking category are Germany, where it ranks fourth, Russia (#7) and Portugal (#3).

Facebook Ranks as Top Social Networking Site in the Majority of European Countries

India’s Social Networking Market Saw Global Brands Gain Prominence in 2008

On February 17, 2009, comScore released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more than 19 million visitors in December 2008. The study also found that global social networking brands continued to gain prominence in India during the year, with Orkut, Facebook, hi5, LinkedIn and MySpace each witnessing significant increases in visitation.

Top Social Networking Sites in India by Unique Visitors

December 2008 vs. December 2007

Total India – Age 15+, Home/Work Locations*
Source: comScore World Metrix
Total Unique Visitors (000)
Dec-07 Dec-08 % Change
Total Internet : Total Audience 26,240 32,099 22
Social Networking 12,795 19,369 51
Orkut 7,123 12,869 81
Facebook.com 1,619 4,044 150
Bharatstudent.com 1,736 3,269 88
hi5.com 714 2,012 182
ibibo.Com 1,970 990 -50
MySpace Sites 352 741 110
LinkedIn.com 293 513 75
PerfSpot.com 2,106 433 -79
BIGADDA.com 515 385 -25
Fropper.com 256 248 -3

*Excludes visits from public computers such as Internet cafes and access from mobile phones or PDAs.

India’s Social Networking Market Saw Global Brands Gain Prominence in 2008