Links on Social Media

India’s Social Networking Market Saw Global Brands Gain Prominence in 2008

On February 17, 2009, comScore released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more than 19 million visitors in December 2008. The study also found that global social networking brands continued to gain prominence in India during the year, with Orkut, Facebook, hi5, LinkedIn and MySpace each witnessing significant increases in visitation.

Top Social Networking Sites in India by Unique Visitors

December 2008 vs. December 2007

Total India – Age 15+, Home/Work Locations*
Source: comScore World Metrix
Total Unique Visitors (000)
Dec-07 Dec-08 % Change
Total Internet : Total Audience 26,240 32,099 22
Social Networking 12,795 19,369 51
Orkut 7,123 12,869 81
Facebook.com 1,619 4,044 150
Bharatstudent.com 1,736 3,269 88
hi5.com 714 2,012 182
ibibo.Com 1,970 990 -50
MySpace Sites 352 741 110
LinkedIn.com 293 513 75
PerfSpot.com 2,106 433 -79
BIGADDA.com 515 385 -25
Fropper.com 256 248 -3

*Excludes visits from public computers such as Internet cafes and access from mobile phones or PDAs.

India’s Social Networking Market Saw Global Brands Gain Prominence in 2008

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Users on Social Network Sites

Summary
The domain of social networking is enhanced by efforts from entrepreneurs to capitalize on the social networking theory. Recent commercial interest has resulted in the emergence of multiple new websites dedicated to helping users capitalize on their social networks for dating, jobs, e-commerce, professional development etc. This article presents a comprehensive overview about users on Social Networking webSites (SNSs) along with some observations about their behavior. These observations are compiled based on the author’s (Ganesh Bhutkar), experience with social network users, his discussions with Human Computer Interface (HCI) students and literature study.

The observations about diverse users on social networks show that there is wider scope to study SNS users, their behavior and its impact on growth of SNSs. With the growth of social networks, dealing with fakesters and fraudsters has become a big challenge. So, there is a need for developing tools and mechanisms for identifying, validating and tracking down their mischievous activities to protect the interest of normal users. Then only social networks can lead to thoughtful interactions.

Users on Social Network Sites

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Social Media for Social Causes Study: The Results

While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been prevalent. The goal of the Community Philanthropy 2.0 survey was to determine whether there is potential for nonprofits to cultivate significant donors online (defined as someone who gives $1,000 or more), and how that can be accomplished.

Social Media for Social Causes Study: The Results

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Web Strategist- Web marketing & Social media

Web Strategy is a blog on business uses of social media, from both an external and internal enterprise perspective. By Jeremiah Owyang, Senior Analyst at Forrester Research.

Web Strategist

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Going Social Now- covering social media space

Going Social Now covers the social media space - from the businesses and the applications to the users, behavioral patterns and cultural affects.

Going Social Now is authored by Shiv Singh who leads Social Media Practice at Avenue A | Razorfish.

Going Social Now.

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Reputation Patterns- Incentives & Heirarchy for users in Social Structures

Problem Summary
A person participating in a social structure expects to develop a reputation and hopes for insight into the reputations of others, but each designed model of participation and reputation embodies its own set of biases and incentive structures. Balancing these forces determines in large measure the success or failure of a social system.

Solution Patterns include the Competitive Spectrum, Named Levels, Numbered Levels, Identifying Labels, Points, Collectible Achievements, Ranking, Leaderboard and Top X.

Reputation Patterns at Yahoo! Design Pattern Library.

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The Elements Of Community: Just How Many Passive Viewers Are Active Contributors?

The Elements Of Community: Just How Many Passive Viewers Are Active Contributors?

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How To Grow and Nurture Your Community

How To Grow and Nurture Your Community

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