Links on Social Media

The Psychology of Sharing

There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap.

This study uncovers:

  • Primary motivations for six sharing personas
  • Essential steps for marketers aiming to get their content shared
  • Impact of sharing on Information Management
  • Cycle of sharing
  • Enduring role of e-mail in the age of social media

The Psychology of Sharing

The 10 best social business metrics for brands

The author presents a round up of 10 of the leading social business scores, indices and levels designed to help brands and organisations assess their social ability and achievements.

  1. Social Brand Index
  2. Vitrue Social Media Index
  3. YourSocialMediaScore
  4. Klout Score
  5. PeerIndex Score
  6. Social Media Reputation (SMR)
  7. Social Business Index
  8. Social Spam Index
  9. TweetLevel
  10. Social Business Maturity Level

The 10 best social business metrics for brands

The Top 100 Social Brands (2011)

The Social Brands 100 was compiled over a period of three months with the contribution of an external panel of social experts drawn from business, academia, media and communications, and Brandwatch, the social media analytics data provider.

The top 100 social brands

Social Media for CEOs: It’s NOT about the ROI

If you’re a marketing executive or agency trying to move your company or client into social media, there is a very good chance you have heard this question, “What’s the ROI?”. In the author’s opinion, the more important and relevant question is, “What is the cost of doing nothing?”

Social Media for CEOs: It’s NOT about the ROI

Understanding the Experience of Social Network Sites

Social media in 2009, and social network sites in particular, reached new heights of popularity and adoption. It was no longer unusual for clients to request that designers ‘add Facebook’ to their respective sites, mainly for the purpose of increased engagement and community building for their brand as a part of a greater social marketing strategy. Although social networking sites have become commonplace, designers had not yet explored two important notions:

  1. What kind of social experience do social networking sites foster?
  2. Do social networking sites encourage community?

Understanding the Experience of Social Network Sites

Indian Companies on Twitter– A Usage Study

A study to understand how businesses in India are using Twitter profiled 66 companies from 9 verticals and analyzed them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type. The report states that usage of Twitter will penetrate more organizations, and more firms and customers will start using the social networking tool. Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Indian Companies on Twitter– A Usage Study

Twitter as a Cultural Artifact

McLuhan’s most useful device is the tetrad, a pedagogical tool designed to understand the transformative effects of a particular cultural artifact by looking at how it increased or decreased specific cultural patterns or brought back things that were lost in our society as a result of new technology.

To stave off further verbose explanation, here’s the Twitter Tetrad. This tetrad is designed to help us understand how Twitter actually has changed society.

1. What does Twitter enhance or amplify in our culture?

Twitter enhances our ability to cement the boundaries that we’ve begun to redraw on the internet. It does this by allowing us to live in communities of our own borders, different than nationality (which arose because of print technology), surrounded by like minds and interests. We come closer to “living” in this new community by understanding how those with shared interests and beliefs really live rather than just joining each other on websites and forums to discuss our similarities.

2. What does Twitter obsolesce?

Twitter obsolesces editorial content completely by painting a picture of what is actually happening right now. Twitter also removes traditional media as the authority and source of facts and up to date information.

3. What does Twitter retrieve from earlier civilization or society that was previously lost?

Twitter retrieves the ability to be an authority based on “power of voice” rather than traditional pedigree, something that was present in oral tradition. Twitter also retrieves our ability to memorize short passages to repeat orally as a transmission method for information and then knowledge.

4. What does Twitter reverse or flip into when pushed to extremes?

Twitter’s all-information, all-the-time, from everywhere on the globe, helps us stay connected everywhere but reverses into a collective hive mind of our buzzing thoughts. Disconnectedness and isolation is the product of the oversaturation of the channel: high fidelity but information dilution brought to you by sheer numbers of faceless thoughts passing through the medium.

Twitter as a Cultural Artifact

Social Spaces: Lessons from Radical Architects

While Information Architecture took its name from architecture, it took very little else. This is not surprising, as the early days of the web were about making sites that supported the interaction between people and data. The obvious model back then was a library; a library is a space for humans to receive knowledge. But with the rise of social networks, and the integration of community into almost all online experiences, more architecture practices are directly transferable to design. Online spaces are no longer just about findability, but about falling in love, getting your work done, goofing around, reconnecting with old friends, staving off loneliness… humans doing human things.

Social Software: The Other ‘Design for Social Impact’

Human-centered approaches to industrial and interaction design have long focused on studying human behavior to create informed and appropriate designs. A social interaction designer must consider not only people, environment, and existing tools, but also the unseen elements of the system such as social relationships, power dynamics, and cultural rules.

Social Software: The Other ‘Design for Social Impact’

Social Media For Crisis Management 2009

This is a practical guide for using social media for crisis management. Developed at Ogilvy within the 360 Digital Influence and Public Afairs teams, it offer 5 trends, a framework to follow and 5 keys to managing a crisis. This was delivered as a live session across Asia in partnership with the Wall Street Journal and support from GoToWebinar.