Avinash Kaushik demonstrated that site search analytics is a powerful tool you can use to assess customer intent quantitatively. In site search analytics, as with all flavors of web analytics , you can work from the top-down; by starting with clear, measurable metrics based on your organization’s goals, you can benchmark and continually optimize the [...]
Given everything there is to remember to ensure we conduct successful interviews, the author finds it helpful to remind himself of the following seven key best practices immediately before an interview session:
Set proper expectations
Shut up and listen
Minimize (or rather eliminate) biased questions
Be friendly
Turn off your assumptions
Avoid generalizations
Don’t forget the non-verbal cues
Preparing for User Research Interviews: [...]
The basic advice regarding response times has been about the same for thirty years [Miller 1968; Card et al. 1991]:
0.1 second is about the limit for having the user feel that the system is reacting instantaneously, meaning that no special feedback is necessary except to display the result.
1.0 second is about the limit for the [...]
Abstract
This organisational human-centredness maturity scale is based on Flanaghan’s Usability Leadership scale, Sherwood-Jones’ Total System maturity model and ISO 13407. The background to the scale is described. The scale has six levels defined by a set of attributes. Each attribute is defined by one or more management practices performed at that level. The management practices [...]
If you’re a marketing executive or agency trying to move your company or client into social media, there is a very good chance you have heard this question, “What’s the ROI?”. In the author’s opinion, the more important and relevant question is, “What is the cost of doing nothing?”
Social Media for CEOs: It’s NOT about [...]
(From Communications of the ACM (CACM), 1989)
Designers striving for user interface consistency can resemble Supreme Court justices trying to define pornography: each of us feels we know it when we see it, but people often disagree and a precise definition remains elusive. A close examination suggests that consistency is an unreliable guide and that designers [...]
A good site structure makes users happy. They can easily find, understand and use the information on your site. For the business, this makes all the difference. In this article, Maish takes you through principles behind good site structures and describe a methodology for creating site structures.
Table of Contents
What is a site structure?
What can go [...]
The Nokia User Experience resource focuses on the mobile user experience and consists of the following three sections:
Design process
Tips and tools that will help you apply user centered design to your mobile service.
User Experience
Learn what makes good mobile user experience with real-life examples.
Design Library
If you know exactly what platform you’re developing for and want [...]
Social media in 2009, and social network sites in particular, reached new heights of popularity and adoption. It was no longer unusual for clients to request that designers ‘add Facebook’ to their respective sites, mainly for the purpose of increased engagement and community building for their brand as a part of a greater social marketing [...]
Insightico is a collaborative user research tool that lets you add images, documents, audio and video files. You can then add insights to specific parts of the image, document, audio or video file and tag them.
Fellow researchers can star, like and comment on each others’ insights. Analyze the tags to see relationships and patterns [...]