You’re a web professional: a designer, developer, information architect, or strategist. Your team has the web design disciplines covered: research, strategy, user experience design, standards-based development, and project management. But something’s going wrong with your projects; the user experience just is not meeting your expectations. You’re reasonably sure you know why: there’s a problem with the content.
You have tried all the obvious solutions: installing a powerful, easy-to-use content management system, or demanding that the client supply content upfront, or even writing all the copy yourself; but none of them seem to have much impact.
You realize that your team could use some help from the discipline of content strategy, but for whatever reason, hiring a dedicated content strategist is not a feasible option. So what can you do to add some content strategy to your projects?
The answer, as with so much in web design, is: Do It Yourself.