Can You Avoid Political Fallout From Your Standards Effort?

Every once in a while, the author reads a journal article that represents a lot of research effort, and wonder, how did they reach that conclusion from the evidence? For example, Kristin Eschenfelder explored how web standardization projects contribute to conflict in web design.

After 20 years experience helping organizations create effective application and web standards, the author read this with some puzzlement. After all, doesn’t a design standard settle conflicts by saying “this is the best answer to the conflicting demands on navigation, layout, vocabulary, and branding”?

Can You Avoid Political Fallout From Your Standards Effort?