234 Tips and Tricks for Recruiting Users as Participants in Usability Studies

A well-managed recruiting program at an organization allows teams to quickly find quality participants for usability studies.

This free 190-page report from the Norman Nielsen group gives you 234 guidelines on how to set up and manage a recruiting program. It also presents advice on when to outsource to a recruiting agency and when to use in-house recruiting.

Topics covered

  • Learn how to set up and manage a recruiting program to get the right users for usability studies
  • Know when it’s appropriate to outsource to a recruiting agency or use in-house recruiting
  • Planning for recruiting
    • Recruiting criteria
    • Incentives
    • Going to participants vs. having them come to you
    • Screening script and questionnaire
  • Screening and scheduling participants
    • Recruiting on your own
    • Working with an outside recruiting agency
    • Reusing Participants
  • Running the test sessions
    • Ensuring participants’ safety, privacy, and physical comfort
    • Preparing session materials
    • Dealing with unqualified participants
  • Building and maintaining a participant database and recruiting staff
  • Sample scripts and forms

234 Tips and Tricks for Recruiting Users as Participants in Usability Studies (1.3 mb, PDF)