There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap.
This study uncovers:
- Primary motivations for six sharing personas
- Essential steps for marketers aiming to get their content shared
- Impact of sharing on Information Management
- Cycle of sharing
- Enduring role of e-mail in the age of social media