In the last few years, more and more organizations have come to view UX design as a key contributor to successful products, connecting teams with end-users and guiding product innovation within the organization. Though it is fantastic to see this transition happen, there are growing pains associated with becoming a user-driven organization. These are the pitfalls that the author sees organizations grappling with most often.
- It is easier to evaluate a completed, pixel-perfect product so new products don’t get vetted or tested until they’re nearly out the door
- Users click on things that are different, not always things they like. Curious trial users will skew the usage statistics for a new feature.
- Users give you conflicting feedback
- Any data is better than no data, right?
- By human nature, you trust the numbers going in the right direction and distrust the numbers going in the wrong direction