A study to understand how businesses in India are using Twitter profiled 66 companies from 9 verticals and analyzed them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type. The report states that usage of Twitter will penetrate more organizations, and more firms and customers will start using the social networking tool. Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.
The UX Bookmark
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