When you see a heatmap for the first time, you are probably so busy saying “wow!” that you forget to critically evaluate what you are seeing. It’s easy to feel intimidated. The technology involved is phenomenal. But this doesn’t mean all research done on an eye tracker is infallible– far from it. This talk is intended to give you a heads-up on how to think critically about eye tracking.
You may also view the presentation at Harry’s website, 90 percent of everything.
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The #UX Bookmark: What You Need to Know About Eye Tracking: When you see a heatmap for the first time, you are pro… http://bit.ly/cyzm07
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What You Need to Know About Eye Tracking by @harrybr URL: http://bit.ly/ccKvOi #usability #hci
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What You Need to Know About Eye Tracking: http://url4.eu/3ZHo7
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What You Need to Know About #Eye #Tracking http://bit.ly/aFL7bM #ux
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sana verità RT: @elmook: What You Need to Know About #Eye #Tracking http://bit.ly/aFL7bM #ux
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Tx for the link love @elmook /”What You Need to Know About Eye Tracking http://bit.ly/aFL7bM #ux
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