Internal Site Search Analysis: Simple, Effective, Life Altering!

Understanding of your site visitors’ intent is one of the most delightful parts of web data analysis. In this article, we’ll learn five ways to analyze your internal site-search data—data that’s easy to get, to understand, and to act on.

  1. Understand site-search usage
  2. Where visitors search and what they do next
  3. Measure site search quality
  4. Segment, segment, segment
  5. Measure outcomes