Landing Page Testing: Choosing Between A/B Or Multivariate Approaches

The author desribes A/B tests and multivariate tests (MVT), the difference between them and how one can choose which best fits their needs. A comparison between the techniques is mentioned, taking into consideration the overall use of the testing technique, coding needs, design needs, granularity of results and other considerations.
Landing Page Testing: Choosing Between A/B Or Multivariate Approaches