Psychological factors such as thinking, feeling, sensation, and intuition directly correlate with our customers’ online advertising experience. Making customers feel like wanting to do something requires us to offer a completely enthralling experience, not one that has negative connotations for our customers.
Today, we often see advertisements that clamor for our attention, begging us to view them. Customers’ past experiences with the Web set their expectations for online advertising today. How can we shift this prevalent advertising paradigm to one that instead has psychological appeal?