Title & Author
Web Analytics: An Hour a Day by Avinash Kaushik
Web Analytics: An Hour A Day is the first book by Avinash Kaushik, Analytics Evangelist for Google, is an expert in web analytics and the author of the top rated blog Occam’s Razor. An in the trenches practitioner of web analytics, he provides a unique insiders perspective of the challenges and opportunities that web analytics presents to each person in your organization that touches the web.
In this best selling book he goes beyond web analytics concepts and definitions to provide a step-by-step guide to implementing a successful web analytics strategy.
The book includes an innovative CD that will include over five hours of insightful audio podcasts, a 45 minute video presentation, PowerPoint presentations, and other useful web analytics resources.
Being the wonderful guy that he is, 100% of the author’s proceeds from the book are donated to charity. The proceeds will go to The Smile Train and Médecins Sans Frontières (Doctors Without Borders), to assist in their efforts to make our world a better place.
Sybex (June 5, 2007)