The key components of Web Analytics 2.0

The key components of Web Analytics as defined by Avinash Kaushik of Web 2.0 are:

  1. Clickstream- The What
  2. Multiple Outcome Analysis- The How Much
  3. Experimentation & Testing- The Why
  4. Voice of Customer- The Why
  5. Competitive Intelligence- The What Else
  6. Insights- The Gold!

Key components of web analytics 2.0 by Avinash Kaushik

Web Analytics 2.0