Population is rapidly aging and becoming a larger share of the marketplace. Thirteen percent of the population is currently over 65 years old. In 30 years that group will double to 66 million people.
People change as they age. Sensory, cognitive and motor abilities decline. The built environment is not typically created with the needs of the aging population in mind. How does the choice of typeface in signage systems, for example, impact the older viewer who is experiencing vision problems typical to that age group? Are certain typefaces more suitable to the aging eye?