India’s Social Networking Market Saw Global Brands Gain Prominence in 2008

On February 17, 2009, comScore released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more than 19 million visitors in December 2008. The study also found that global social networking brands continued to gain prominence in India during the year, with Orkut, Facebook, hi5, LinkedIn and MySpace each witnessing significant increases in visitation.

Top Social Networking Sites in India by Unique Visitors
December 2008 vs. December 2007
Total India – Age 15+, Home/Work Locations*
Source: comScore World Metrix
Total Unique Visitors (000)
Dec-07 Dec-08 % Change
Total Internet : Total Audience 26,240 32,099 22
Social Networking 12,795 19,369 51
Orkut 7,123 12,869 81
Facebook.com 1,619 4,044 150
Bharatstudent.com 1,736 3,269 88
hi5.com 714 2,012 182
ibibo.Com 1,970 990 -50
MySpace Sites 352 741 110
LinkedIn.com 293 513 75
PerfSpot.com 2,106 433 -79
BIGADDA.com 515 385 -25
Fropper.com 256 248 -3

*Excludes visits from public computers such as Internet cafes and access from mobile phones or PDAs.

India’s Social Networking Market Saw Global Brands Gain Prominence in 2008

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  1. senior citizens said on July 24, 2009 at 3:46 pm |

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