Facebook Ranks as Top Social Networking Site in the Majority of European Countries

On April 15, 2009, comScore released an analysis of Facebook’s growth in Europe during the past year. As the popular social networking site has increasingly focused its attention on global expansion and increased penetration across countries and regions, the site has catapulted to the #6 ranked Web property worldwide with 275 million visitors in February, a 175-percent increase versus year ago. One of the global regions that best illustrates Facebook’s growth is Europe, where the site has seen a 314-percent increase to nearly 100 million visitors.

Facebook Growth in Europe
February 2009 vs. February 2008
Total Europe, Age 15+ – Home and Work Locations
Source: comScore World Metrix
Facebook.com Unique Visitors (000)
Feb-08 Feb-09 Percent Change Rank in Social Networking Category in Feb-09
Europe 24,118 99,776 314% 1
United Kingdom 12,957 22,656 75% 1
France 2,217 13,698 518% 1
Turkey* N/A 12,377 N/A 1
Italy 382 10,764 2721% 1
Spain 515 5,662 999% 1
Germany 680 3,433 405% 4
Belgium 327 2,308 607% 1
Sweden 1,211 2,298 90% 1
Denmark 533 2,022 279% 1
Switzerland 282 1,690 499% 1
Norway 819 1,479 81% 1
Finland 555 1,341 142% 1
Netherlands 236 1,031 337% 2
Austria 112 663 491% 2
Ireland 203 512 153% 2
Russia 117 478 309% 7
Portugal 72 193 169% 3

*Turkey is a newly reported individual country in comScore World Metrix; year ago data not available

The only countries in which Facebook does not hold the #1 or #2 position in the social networking category are Germany, where it ranks fourth, Russia (#7) and Portugal (#3).

Facebook Ranks as Top Social Networking Site in the Majority of European Countries