Sheena S. Iyengar’s Research page

Author of the book in progress, How we Choose: The Subtext of Life book, The Art of Choosing, and one of the world’s leading experts on choice, Sheena S. Iyengar is a full professor in the Management Division of the Columbia Business School. For the past 10 years, she has taught Leadership at Columbia, earning an Innovation in the Teaching Curriculum award. She has taught not only MBA students but also executives, most recently as an instructor selected by Columbia University’s President’s Office to attend the World Economics Forum in Geneva, Switzerland.

Professor Iyengar received a dual degree from the University of Pennsylvania in 1992, consisting of a B.S. in Economics from the Wharton School of Business and a B.A. in psychology with a minor in English from the College of Arts and Sciences. In 1997 she completed her Ph.D. in social psychology from Stanford University. Her dissertation, entitled “Choice and its Discontents,” received the prestigious Best Dissertation Award for 1998 from the Society of Experimental Social Psychology.

Throughout her career, her research has not only appeared in many respected academic journals but is also regularly cited in the media, including periodicals such as Fortune and Time magazines, the New York Times, and the Wall Street Journal, on National Public Radio, and in popular books including Blink by Malcolm Gladwell and The Paradox of Choice by Barry Schwartz. Sheena S. Iyengar is currently writing her first book, an exploration of the mysteries of choice in everyday life, to be published by Twelve, an imprint of Hachette Book Group.

Sheena S. Iyengar’s Research page