India’s Social Networking Market Saw Global Brands Gain Prominence in 2008

On February 17, 2009, comScore released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more than 19 million visitors in December 2008. The study also found that global social networking brands continued to gain prominence in India during the year, with Orkut, Facebook, hi5, LinkedIn and MySpace each witnessing significant increases in visitation.

Top Social Networking Sites in India by Unique Visitors December 2008 vs. December 2007 Total India – Age 15+, Home/Work Locations* Source: comScore World Metrix
	Total Unique Visitors (000)
	Dec-07	Dec-08	% Change
Total Internet : Total Audience	26,240	32,099	22
Social Networking	12,795	19,369	51
Orkut	7,123	12,869	81
Facebook.com	1,619	4,044	150
Bharatstudent.com	1,736	3,269	88
hi5.com	714	2,012	182
ibibo.Com	1,970	990	-50
MySpace Sites	352	741	110
LinkedIn.com	293	513	75
PerfSpot.com	2,106	433	-79
BIGADDA.com	515	385	-25
Fropper.com	256	248	-3

*Excludes visits from public computers such as Internet cafes and access from mobile phones or PDAs.

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19 Comments

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senior citizens said on July 24, 2009 at 3:46 pm |

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