Influence of Cultural Background on Non-verbal Communication in a Usability Testing Situation

Designers are continuously engaged in elicitation of user data, prior to new product conceptualisation, as well as during the testing of prototypes. When such user data collection happens across different cultures, data is often collected and analysed ignoring the rich qualitative cues embedded in non-verbal communications such as gestures.

In cross-cultural situations, gestures can yield additional information from the user. This paper analyses non-verbal kinesthetic cues of users engaged in a verbal protocol-based testing situation.

Influence of Cultural Background on Non-verbal Communication in a Usability Testing Situation