Collecting User Feedback: You’re doing it wrong

Many people are collecting the wrong kind of user feedback – feedback that should not be believed or does not say what they think it says. These are smart people, but they harbor some misconceptions about collecting user feedback. These misconceptions lead to poor feedback collection practices which leads to bad data which leads to poor planning decisions. All too often, having bad data can be worse than having no data at all.

Collecting User Feedback: You’re doing it wrong