Hotspots and Hyperlinks: Using Eye-tracking to Supplement Usability Testing

Summary
This article discusses how eye-tracking can be used to supplement traditional usability test measures. User performance on two usability tasks with three e-commerce websites is described. Results show that eye-tracking data can be used to better understand how users initiate a search for a targeted link or web object. Frequency, duration and order of visual attention to Areas of Interest (AOIs) in particular are informative as supplemental information to standard usability testing in understanding user expectations and making design recommendations.

Hotspots and Hyperlinks: Using Eye-tracking to Supplement Usability Testing