User Experience Group Development and Integration

When a company wants to make a certain segment of the organization better, usually they “throw more money at it” and hire more employees. The problem with doing this for a UX team is that people with overlapping skills and ideas usually end up hindering user-centered design rather than helping. Conflicting design decisions will soon turn into a design by committee situation that won’t help the consumer nor expose individual expertise (Brown 2004).

User Experience Group Development and Integration